Conversion Part 1: Before and After
Everyone has seen the marketing strategy of the “before and after shot”. For diet products, it’s usually a flabby waistline in one shot trimmed down to the svelte 6 pack in the next. Or it’s the picture of a retro, run-down kitchen compared to its refurbished, modern version. We use these before and after pictures in our marketing too.
Why do these types of marketing ploys work? Because everyone loves a good conversion story, right? We like the idea that something old, fat, ugly, or sick can transform into something fresh, new, beautiful, and healthy.
That’s why this type of marketing works and why every major product on the market touts some amazing transformation at its very core. We need to know that we can change our current situation into something bigger and better. We need to feel that we can give our financial status, our outward appearance, our negative relationships, or health outcomes a major makeover.
Yet, all of these before and after transformations only deal with outward changes and they mean nothing if a spiritual conversion hasn’t taken place. Unfortunately, you’ll never find a miracle spiritual makeover pill on the market. It’s something that must come from within and for some it’s much harder than you think.
In the next few days, we’re going to talk about the process of conversion and how it’s different for everyone. For some, the revelation was like being hit by a bolt of lightning and for others it was simply a slow awakening. Regardless, whether accepting Christ into your heart hit you like Mack Truck or it simply snuck up on you, I’m sure you will agree that after Christ entered your life, nothing was ever the same again.
IF YOU DECLARE WITH YOUR MOUTH, “JESUS IS LORD,” AND YOU BELIEVE IN YOUR HEART THAT GOD RAISED HIM FROM THE DEAD, YOU WILL BE SAVED. FOR IT IS WITH YOUR HEART THAT YOU BELIEVE AND ARE JUSTIFIED, AND IT IS WITH YOUR MOUTH THAT YOU PROFESS YOUR FAITH AND ARE SAVED.